Embedded here for your viewing pleasure.
As the piece on Archimedes web site states:
M.dot’s vision is that all businesses can be Mobile accessible and discoverable. The platform allows businesses to create, maintain and promote their mobile presence, all from a smart phone app. In many ways M.dot is similar to the web creation and hosting companies that have served individuals, small and medium businesses and other groups during the web’s growth era from the mid 1990s to today. M.dot’s difference is that it is completely mobile-first without any legacy complications and is entirely focused on providing a mobile presence and mobile specific features such as location awareness and “click-to-call” functionality to these same customer segments.
Big idea, mobile first, great engineering and UI skills in the founding team. Just the strengths Archimedes likes….
Today’s Wall Street Journal has an article written by Timothy Hay about the practices of Law firms here in Silicon Valley in dealing with start-ups. Archimedes Labs gets a nice mention.
Broomstick Productions is Archimedes Labs latest portfolio company to launch into the world. Jan Ziff and Allan Davidson have a very special person in their life – Jan’s Mom. Or, because – like myself – Jan is from Yorkshire in the North of England, I should say Jan’s Mum…..
Jan’s Mum had the very special privilege of telling stories to the children of Prince Charles, either the future King of England or at the very least the father of the future King of England.
During her stint at that very unusual job she developed the character of Heckerty(TM) the Witch and her trusted sidekick, Zanzibar(TM) the cat. These stories have never been published before, and certainly never been animated. As Jan herself says:
When Princess Diana wanted to send her sons, Princes William and Harry, to weekly musical storytelling sessions as part of their education (click the links to see rare photos of the young princes), she chose my mother, Ann Rachlin.So when my mom asked Allan and me whether we were interested in bringing one of her favorite story characters to mobile devices, we jumped at the chance!
Meet Heckerty is the first of many stories to come and we feel sure that, Hollywood will soon be knocking on the door of Broomstick Productions seeking to take these adorable characters and stories to the big screen
I first met Jeanette Cajide early in 2011. She was a founder at Blurtt – a company that was then focused on delivering a web based photo-upload service, permitting users to send printed postcards of said photos to friends via mail.
A few things were quickly obvious.
1. Blurtt is a great name, but not for sending postcards.
2. Mobile is the right place to develop what Blurtt could be.
3. Blurtt should let people Blurtt things out…..
4. Combining images with text produces a very powerful means of communicating emotion-rich messages.
5. Jeanette is a force of nature and simply refuses to fail.
So, Blurtt became archimedes labs second acceleration company, after Tomer Kagan’s Quixey. The 12 months since have been great. Jeanette weathered many storms, and succeeded in building a set of relationships that allowed her to ship her product today, with significantly less than $100,000 spent. You can get it from the app store now.
I couldn’t be more thrilled for Jeanette, Laura, Kuba and the team at Dialexa in Texas…..Congrats
I know that the team is planning lots of new features. Can’t wait to see where this journey takes us.
I just posted on TechCrunch. The article focuses on the Facebook S1 filing and in particular on the risks section that covers the growth of the mobile internet and its potential impact on the web business model.
Facebook itself has been very clear that its advertising revenues are exclusively derived from its web site, and also that an increasing amount of its usage comes from mobile in general and smart phones in particular.
Buried in the article is this point:
Google’s present – and Facebook’s future – involves the painful fact that the very success of mobile platforms in helping human beings be productive, on the go, has a negative impact on the desktop-based advertising programs of the past 10 years. Mobile growth impacts web advertising revenues, except of course for Apple who make money from hardware and software and so benefits from these trends. The reason is simple. We do less ad-centric activities on mobile than we did on the web. And we are less likely to click away on an ad when we are focused on a specific goal on a largely single window device.
The implication of this point is that, absent an advertising solution for mobile, Google’s success in distributing Android, as well as the rise of the iPhone, are directly damaging to Google’s legacy business model. Now, it isn’t as if anybody can turn the mobile internet off or slow its growth. So Google has no option but to be a significant player in mobile, and has no option but to try and drive the revenues it derives from mobile harder than the pace of slow down in web based revenues that result from the trend. But to accomplish that Google, and Facebook will need to innovate in advertising. Web based display ads, text ads and others are really not able to translate effectively to mobile without seriusly undermining the user experience.
This is one of the areas we are focused on at just.me.