TechCrunch reports that Salim Ismail is to head the Yahoo Brickhouse project. Yahoo’s intention is to create an internal incubator – think Google Labs – and so encourage innovation and productizing akin to forming lots of internal startups.

Salim is a great choice for this role. Currently heading up Confabb (to be replaced by David Dell) Salim is a serial startup guy. His most recent stint was at PubSub where he served as co-founder and latterly CEO.

I have known Salim for quite a few years now. He has been a great thought partner during the gestation of edgeio and will do a great job in this new role. Yahoo are lucky (and smart) to get him.