This is a screen dump of my Google personalized home page. Note the Techcrunch and Earningscast modules on the top right. These are the result of adding their respective RSS feeds to Google.
Cool!

OK, after a long debate with myself I have switched on feedburner. Main reason I have abandoned my own feeds and replaced them with feedburner – Stats. It’s great to know how many subscribers I have and what they are clicking on.
Nuff Said.
The new feed is http://feeds.feedburner.com/KeithTearesWeblog
I have auto-redirected the old one.